Sales and customer skills
Building Benefits
6 min of video3 modulesScored assessment
About this course
When creating marketing materials or sales presentations, it is important to focus more on the benefits of products than their features and how to invest in them. In this course, we will learn about the benefits of products versus services, how to choose them, and the concept of return on investment.
What it covers
- 01
The benefits of the product or service versus the features. Benefits vs Features
- 02
Why should you choose the benefits of the product or service?
- 03
The concept of return on investment. ROI
Ends with a scored assessment.
More in this section
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Emotional Intelligence for Sales Success
The application of emotional intelligence skills helps to improve the management of relationships between different levels by…6 min of video3 modulesScored assessment -
How to Build Rapport
If a stranger approaches you on the street and offers to sell you a product, you probably wouldn't turn to him and would…7 min of video3 modulesScored assessment -
Keeping Prospects Engaged
With a lot of noise out there, maintaining engagement and communication with your potential customer requires consistent effort…6 min of video3 modulesScored assessment -
Mastering Cold Calling
It is true that conducting informal calls can lead to an increased rejection rate and potentially damage the company's…7 min of video3 modulesScored assessment -
Mastering Cold Emailing
Cold email is a relatively new sales technique, and a sales representative may feel like they are sending their message into a…6 min of video3 modulesScored assessment -
Questioning Skills
Many sales representatives fall into the trap of asking too many guiding questions, turning their communications into…7 min of video3 modulesScored assessment
Bring One Requirement. Leave With Its Record.
Give us an hour and one real requirement — from your rulebook or from a role profile. You will see how it maps to people, deadlines, and evidence on Salalem.
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